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hSenid Mobile launches Cloud Enabled Telco Platform at CommunicAsia 2010

Singapore, 15 June 2010 - hSenid Mobile, a multi-national mobile software platform and applications company, today launched mChoice™ Aventura, the Cloud Enabled Telco Platform with a state of the art mobile applications developer portal at CommunicAsia 2010 Asia’s most recognised & established one-stop ICT Exhibition and Conference.

With increasing prudence in capital and operational investment, telecom operators are warming to the idea of deploying core solutions as managed services. mChoice™ Aventura is an open, scalable and extendable platform which addresses operational capacity requirements of telecom operators.

Dinesh Saparamadu, chief executive officer, hSenid Mobile says: "We are extremely proud to present and bring mChoice™ Aventura to the telecom industry with an unmatched business proposition that appeals to various stakeholders in the market. The Cloud enabled Telco Platform is designed to benefit innovative telecom operators who wish to maintain their position by constantly deploying new services yet sustaining their investment base and an untapped pool of mobile application developers who wish to be the source of that innovation."

One of the significant aspects of the Cloud Enabled Telco platform is the mobile application developer portal which accommodates developers with varying skills in programming to create and deploy mobile applications with ease. Without concerning themselves about the complexities of connecting to the network and underlying telco protocols, application developers can focus on unleashing a series of sought after mobile applications.

With an incentive scheme of earning a share of the revenue for their applications, mobile application developers now have the opportunity to transform their innovative ideas into untapped business potential directly on a diverse mobile subscriber network quickly.

The resulting vibrant developer community and the simple infrastructure that mChoice™ Aventura provides enables telecom operators to constantly roll out innovative services to its subscribers presenting a new wave of revenue streams and a better churn management of its subscriber base.

About hSenid Mobile ( www.hSenidMobile.com ) :

hSenid Mobile, is a multi-national Mobile Software applications company, that provides a next generation Telco Platform consisting of Messaging, Mobile Money, OSS/BSS and Core Signaling enabling the mobile world with over a decade of experience and a solid history of implementing diverse Telco applications globally. Along with its Cloud Enabled Telco Platform hSenid Mobile offers a comprehensive product portfolio that includes a Cloud Enabled Subscriber created VAS Platform, A Dynamic Open Source App Store, an End-to-end Customer Churn Management Solution, A Multi-Channel Top Up system, Location Based Solutions, Mobile Commerce solutions, Telco Reporting amongst others. Its customer base spans across continents with some of the key being, M1 (Singapore), Telcel (Mexico), DST (Brunei), Etisalat (Sri-Lanka), Dialog, (Sri-Lanka) and its Research and Business Development offices in Singapore, Malaysia, USA, India & Sri-Lanka.